So, let me ask those of you who fall into categories 2 and 3: Who owns Trader Joe’s?I did a little more investigating about Aldi. Apparently, Aldi specializes in running low-cost, discount stores - mainly selling house brands - in marginal neighborhoods in the US. But in Germany, according to Aldi's wikipedia page, :
1. Some great California family full of surfers and gardeners.
2. A small band of communal farmers in Oregon.
3. A huge German discount-grocery chain best known in the U.S. for no-glamor stores often located in marginal neighborhoods.
Yeah, it’s No. 3. The company is called Aldi and, though I’d seen one or two of its stores in the past, I didn’t even know it was a grocery store. Then I read this very interesting Wall Street Journal piece about the company’s ambitious new plan for the U.S., which calls for 75 new stores this year. The article claims that Aldi is so good at selling cheap goods that WalMart couldn’t compete with it in Germany.
95% of blue-collar workers, 88% of white-collar workers, 84% of public servants and 80% of self-employed Germans shop at Aldi.That's some market share!!!
Would it be safe to say that Trader Joe's has cornered 80% of the YUPPIE market? A lot of people we know shop at Trader Joe's. Do you? Let us know, it would be interesting to find out ...


