The SJI OBA viral video !!!

OMG, never underestimate the power of the web! Tonight, I managed to do 2 things:

1. I managed to track down an old friend from Penang, Malaysia by doing a google and locating his most current contact on our high school's alumni discussion board.
2. While in the discussion board, I find out that the St. Joseph's Institution Old Boy's Association has a infomercial on Google video, which I have embedded here.
   

I've always held that my alma mater was a little behind in the way it handled its public relations and image. Unlike other flashier and more monied exclusive schools, SJI has not really tapped the media to engage the public or even her former students. I guess things are changing now. Not only do I find that there's a discussion board, there's a blog and a viral video too!!! Maybe what the school needs next is a customized Social Networking tool?

But what boggles me is that if I want to sign up to be an OBA member, I need to fill out a physical form! Hmmm ... that seems a little out of sync with the trajectory of the other efforts online.

For those of you not familiar with the school, the video presents a smorgasboard of local elites and personalities that are well-known graduates from the school. The individuals that they have chosen, I think, are highly representative of the school's motto, "Ora et Labora" or "Pray and Work" (which for years, I've been telling Serene means "Play and Work", and hence explains my very well-balanced character ;) )

I actually know a couple more people whom they should have added on to the video. I would have certainly liked to see more about graduates of the school who are overseas and what they are doing. I think that this is a sterling effort on the part of the OBA and it deserves to be lauded. However, next steps maybe to extend engagement of alumni members beyond the shores of our fair island?