Why the lack of attention at last night's earthquake in California?

I am finding it curious that the national and international news outlets I subscribe to (BBC news, The New York Times & Channel News Asia) have scant mention about last night's earthquake in California. Given all the accounts that I've managed to gather, the earthquake registered at approximately 5.5 on the richter scale and its epicenter was near Milpitas, south of the city of San Francisco. I think that 5.5 is a pretty large termor. While, there were no deaths and most of the damage reported tended to broken glass etc, the people who experienced the earthquake certainly expressed their fear and concern. We wrote to a couple we know in CA about it and received the following humorous reply:

"We were at home and he told me to told onto our new HDTV so that it wouldn't fall over! I guess I know what his most prized possession is!"

Coming back to my earlier point, I have definitely noticed great discrepancies in the coverage of news across the various newspapers and channels in the US. Unlike in Singapore where there is a monolithic news entity whose main job it seems is to cover every government official's public appearance. However, there has been almost no attention from international and East Coast news outlets about the earthquake. Is it a "local interest only" story? Is it because there is news fatigue from the news coverage of the tragic fires in California last week? Or is there something else that I am missing? Help me out here ...