Singapore Media Development Authority (MDA) video - WHAT WERE THEY THINKING??? **MUST WATCH

This video has been produced as a PR effort to highlight the work that the MDA does - to nurture a local media industry and develop Singapore into the next media hub. All the top dogs of the MDA appear in this video and express their "with-it-ness" by rapping, dancing and chiming words like "y'all".

Very brave of them to do this. However, I have to ask ... WHAT WERE THEY THINKING!!! If any privately-owned company were to employ a PR effort like this, can you imagine the damage to the company's image this video could cause? However, because this is an arm of the government, they might actually get lauded for "thinking outside of the box".

Perhaps this video draws inspiration from a previous effort to show Members of Parliament's "with-it-ness" ... by hip-hop dancing. See below:



One wonders ... are they trying too hard? Hipness and Edginess are qualities that perhaps can't be engineered, unlike the other aspects of society that the government so famously claims that they can.

And as we now all know, the U.S. isn't immune from manufacturing the "cool factor" as well:


















MC Rove

So my question: what's with bureaucrats and rapping??